Was this advert a success? Yes. One hundred times, yes.

I am the mere age of 21 yet I still recognise and adore this song. It’s that song that never dies and you’ll never remember how you know it, but you don’t care, you’re here for it. It’s catchy, it’s heartwarming, it’s an electric dream.

This advert recreates that heart warming feeling of being at the pub with your friends. Connecting with strangers over pints and, in this case, a good sing – a – long. This then gets recreated at your own home. The second this advert comes on, you know someone is going to sing-a- long and weather you like it or not, so will you. Before you know it the entire household is singing along, and you want to go grab a pint. The music breaks through clutter as it is a well recognised song.

Strong bow pull on the audience emotions and nostalgia to draw our attention. It uses a typical UK pub to resonate with all us all. Not to mention everyone is in the pub and I mean everyone. Strong bow leaves no one out. People of all ages are seen drinking their pint, laughing, getting louder as the advert goes on. It generates discussion because even after the advert is over, we find ourselves humming the song for the rest of the day. The power of a good sound cue can have such an impact, in this case it makes the advert.

Yeshin, T. (2006). Advertising. London: Thompson Learning.
Blythe, J. (2010), Essentials of Marketing Communications. 3^rd ed, Harlow: Pearson Education Limited.
Fill, C. (2011), Simply Marketing Communications, 1^st ed, Harlow: Pearson Education Limited.
YouTube. (2020). Strongbow – Refreshing People since 1960. [online] Available at: https://www.youtube.com/watch?v=eZ33d35iU8o [Accessed 4 Jan. 2020].

As soon as this advert hit the television, absolute silence hit the living room as everyone turned their heads find their phone to turn off the sound of that awful alarm. Was someone’s pizza ready? Was it time to get ready for work? It was in fact none of the above, it was the television, showing an alarm.

After the first 3 seconds to pull our attention the advert then takes an informative approach. Introducing the new iPhone11, it is showcasing, it’s new features in action, demonstrating all it’s capabilities. From water resistance, to bag resistance, to even cat scratch resistance! IPhone’s days of breaking after a single drop are over.

This advert was a success, and they owe it to the alarm at the start. That alarm pierces through our ears and initiates the sleeping Snorlax inside all of us. It is a very clever campaign. We react automatically weather we want to or not, it grabs our attention and deters from all the clutter. Even in a crowded setting, with multiple conversations on the go, the whole room was drawn to the telly for this advert.

Apple have used sound cues, not to mention their visual impact. They have shown high quality image, very close up shots to almost imitate the high quality of the phone and it’s camera itself.

Hackley, C. and Hackley, R. (2018). Advertising and Promotion. 4th ed. London: SAGE.
Yeshin, T. (2006). Advertising. London: Thompson Learning.
YouTube. (2020). Introducing iPhone 11 — Apple. [online] Available at: https://www.youtube.com/watch?v=H4p6njjPV_o [Accessed 4 Jan. 2020].

I enjoy an addition to my wardrobe just as much as anyone, but would I justify spending £80 on a ripped jumped jumper? After Diesels campaigns over the last year, I think I actually might.

Diesel began the year with their ‘Be a follower campaign’ this advert doesn’t directly focus on the clothes but instead the behaviour. It grabs our attention because it insults what our current society values so highly – our precious Influencers. It coincides with advertising theory of appealing to the shock factor (Yeshin, 2006). It’s controversial yet not offensive. There is a clear message in this advert, it highlights societies obsession with influencers and how we yearn for their life of luxury. But maybe their lives aren’t so fun and luxurious after all? Diesel shows it is not ‘Successful Living’, successful living is for the followers, who enjoyed their food, their company and dirty clothes.

Over the years Diesel has built up this brand personality of being rebellious, dangerous and care-free. Despite being a high-end brand it’s recklessness appeals to our rebellious side, we want to be one of the followers inside that TV advert. Diesel really plays on the audiences self perception by portraying the ideal-self for their target consumer (Szmigin and Piacentini, 2015), which is apparently me!

Later in the year Diesel came out with this ‘Enjoy Before Returning’ advertisement. Once again, for a high-end brand this immediately draws your attention. Why would a high end brand want us to wear their clothes with the intention of returning?

I can see this being very confusing for many. If I weren’t to know Diesel’s brand personality, I would not see the sense in this advert. Enjoying clothes and going out with the intention of returning is commonly frowned upon. Saying this, it is because it is frowned upon that it draws attention, it is controversial and aims to draw out the rebel in all of us. Diesel is encouraging us to do it so we can feel this thrill.

There is a clear strategy in these campaigns as they follow on from each other. They encourage their audience to act out, feel a thrill from acting out and enjoying life. Hence forth their brand slogan ‘Diesel- For successful living’. The consistency in their campaigns continues to successfully reinforce the idea that Diesel is in fact, very cool.

Szmigin,I and Piacentini (2015). Consumer Behaviour. Oxford: Oxford University Press
Yeshin, T. (2006). Advertising. London: Thompson Learning.

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

• Because it gives new readers context. What are you about? Why should they read your blog?
• Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

• Why are you blogging publicly, rather than keeping a personal journal?
• What topics do you think you’ll write about?
• Who would you love to connect with via your blog?
• If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.